USAA Newsroom - Darrius Jones

Industry Expert Darrius Jones Heads to USAA as SVP of Enterprise Digital, Design and Innovation

September 16, 2022

SAN ANTONIO – USAA has hired Darrius Jones for a new role as senior vice president of enterprise digital, design and innovation. Jones, a strategic leader with a passion for new and forward thinking, returns to USAA with an expansive portfolio in digital capabilities, design and innovation. He will report to Ameesh Vakharia, USAA’s chief strategy and brand officer.

“Darrius is a seasoned executive with vast experience connecting people to digital solutions that make doing business with a company and life easier,” said Vakharia. “Our more than 13 million members are located across the globe, and 95 percent of their interactions are happening in digital channels. USAA has innovation at the forefront and ensuring we provide a seamless, digital experience across our property and casualty insurancelife insurance and banking services is critical as we embark on our second century serving military families.”


Jones will drive the development of digital solutions that match the industry-renowned, empathetic service provided by USAA teammates. His responsibilities will include leadership of multiple customer experience teams, as well as innovation focused on digitally-scaled interactions, employee experience and cybersecurity.

In his past roles at USAA, Jones directed innovation companywide, including USAA Labs, which focuses on member and employee innovation, advanced research and innovation enablement.

In addition to his experience at USAA, Jones has served as a leader of digital, design, product management, marketing and innovation functions for several large companies including Charles Schwab, Poly, Cisco, Merrill Lynch and Computershare. As managing director at Schwab, he was responsible for product management, strategy and operation of the company’s digital channels to easily help investors connect to their portfolios. Similarly, at Merrill Lynch Jones led the strategy development for the company’s contact center and telecommunications technology that helped connect clients to advisors.

“USAA is a special place because of the members we serve and the dedication and passion of our employees who serve them,” said Jones. “I am honored to have the opportunity to lead incredible teams of digital designers, innovators and big thinkers that will propel how we serve our employees and members going forward into our next 100 years.”

About USAA

Founded in 1922 by a group of military officers, USAA is among the leading providers of insurance, banking, and investment and retirement solutions to more than 13 million members of the U.S. military, veterans who have honorably served and their families. Headquartered in San Antonio, USAA has offices in eight U.S. cities and three overseas locations and employs more than 38,000 people worldwide. Each year, the company contributes to national and local nonprofits in support of military families and communities where employees live and work. For more information about USAA, follow us on Facebook or Twitter (@USAA), or visit